Geo-Targeting

Schutz digitaler Inhalte ohne Verschlüsselung

Digital Distribution can be…

1.Live Streaming: For live events, a captured signal can be encoded into the Windows Media® format and encrypted with Windows Media DRM through the Windows Media Encoder in a single step and then delivered over the network. Based upon the location of the end-user request, the optimally available server responds and delivers the live stream content if the authenticity of the end-user is verified. Both pre- and post-delivery methods are supported. However, license pre-delivery is particularly well-suited for live streaming so that the viewers are not required to wait for payment processing at the time of the event.

2. On-Demand Streaming: The packaged files can be made available for on-demand viewing. Both pre- and post-delivery methods are suitable for business models based on on-demand streaming. In pre-delivery, the user will be authenticated first, then delivered the license, and finally be mapped to the optimal Akamai server for on-demand streaming. In post-delivery, when the users attempt to stream the file, they are directed to registration and/or payment processing, and can then view the stream. Streaming is a popular viewing method because after the authentication and license delivery process, the content can be viewed instantlywithout any waiting period.

3. Download: If a business model is based on downloads instead of streaming, the packaged files can be distributed using a Download service. Users will need to download the files to their computers before they can be played. In the pre-delivery method, the license is served along with the packaged file and no Internet connection is required to view the file. This option is particularly useful in bandwidth-constrained mark

Beispiel: Online Videotheken wie CinemaNow und Disney, die offene Netzstrukturen bedienen wollen setzen auf IP-Intelligenz und intelligente Workflows, um die Verwertung digitaler Inhalte an territoriale Grenzen zu binden und bieten dennoch hervorragende Usability. “Digital Envoy’s technology is absolutely necessary in the digital rights management industry. We cannot be in business without it. It’s not a matter of increasing sales – I can’t distribute films without it.” | Bruce Eisen, Executive VP CinemaNow

Scenario – Cinema Now, the world leader in IP-based video-on-demand distribution and technology, holds the exclusive distribution rights to the most extensive and comprehensive library of feature films available on-demand via the Internet and private broadband networks.

In order to protect the distribution of this content, the company was looking for a way to bring the traditional film studio distribution model to the Internet. Under this model, distribution rights are divided, and charges are based upon geographical borders. Furthermore, the company wanted to assure content owners that only those users located in areas with distribution rights would have access rights to their content.

Solution – CinemaNow executive vice president Bruce Eisen realized how important it was to incorporate territorial rights management as part of the company’s video-on-demand strategy. Eisen turned to Digital Envoy, the leading provider of IP Intelligence technology and territorial rights management applications for the DRM industry, to help CinemaNow protect the digital distribution of the company’s growing film library. Looking for the most accurate and reliable technology on the market, CinemaNow chose Digital Envoy’s NetAcuity technology to integrate as part of its PatchBay™ platform, which is based on Microsoft’s Windows operating system and allows for pay-per-view delivery of movie content, the management of digital rights, and user profiling and report generation.